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 It is possible to employ any suitable combination of
postal or internet questionnaires and telephone or face-to-face interviews.
These are supplemented with any appropriate secondary information that may be
available from libraries, industry and trade associations and the
Internet.
Studies may be either ad hoc or continuous. Once set up, continuous
studies are extremely cost-effective for measuring and monitoring
periodically.
Can be used to assess requirements from your Dealer network (and/or
their trade/business customers) to help achieve effective marketing "through
the channel". e.g. Opinion polls and surveys of attitudes on key issues,
covering a representative sample of Dealers or business customers. Finding
ideas to increase business through your Dealer network.
Periodic quantitative
surveys, using different respondent samples each time, to measure and explain
movements in attitudes & purchasing patterns.
Including Dealer Network
Satisfaction Surveys, Employee Satisfaction Surveys and Customer Satisfaction
Surveys. Actionable ideas to boost loyalty.
In short this is a small
sample size approach that can be used to gain very valuable, detailed feedback
from outlets rather than hard dry data. It can also be applied to fact-finding
reports, etc.
Approached correctly, your Dealers (or their business/trade
customers) will realise the benefits to all parties and will tell us what you
want to know. This approach is a valuable tool for identifying key issues that
can be used to:
Create innovative commercial strategies to give you a
competitive edge.
Provide associated promotional ideas to roll out these
strategies.
Form the basis for further quantitative research
Regular structured discussions with ongoing agreed panel
members e.g. Dealers; to anticipate changes in customers' purchasing behaviour
and meet their needs in advance.
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