Register for a free questionnaire yahoo! Sign  up here for a free questionnaire

Competitor Price Benchmarking - Aftermarket

Fitted Price Benchmarking
Telephone studies undertaken to identify pricing levels nationally and regionally:
  • Fast-fits, e.g. exhausts, brakes, tyres, clutches, batteries, servicing, etc.
  • Retail Outlets to establish retail prices, fitting charges, times.
  • Factors: to establish trade prices, margins, discounts and other trade incentives offered
  • Specialists, e.g. air-conditioning, towbars, alarms, CDs, hands-free telephone kits, windscreens, etc.
Data Extract

Example report formats are available on request, using nominal data.
Part Only Price Benchmarking
To identify equivalent trade and/or retail prices available in the market place, to support the setting of retail and Dealer nett price levels.
  • Retail Outlets to establish retail prices, fitting charges, times.
  • Factors: to establish trade prices, margins, discounts and other trade incentives offered
Data Extract

Standard Reports
Accessories Price Comparison System
A flat form database with 5000 OEM accessory prices (plus Halfords).
Fast-fit Profile Report
Financial, Marketing, Product/Service and General background information on main fast-fit competitors (e.g. Kwik-Fit, ATS, etc.) and Autocentre chains (e.g. Lex Autocentres, AA Service Centres, etc.)
Back to Top |

 © 1997-2004 Ian Sturtivant, MarketChecker