The revenue from
business generated by Service Departments and Parts Departments frequently
represents an extremely profitable area for Vehicle Manufacturers and
Dealerships.
Although not as large as the vehicle sales market, there is still a
very significant Aftermarket industry worth in excess of £4 billion per
annum for the 24 million plus cars already on Britain's roads. There is an
ever-increasing level of competition in this very important and steadily
growing Automotive Aftermarket. Therefore, to improve OEM performance within
the Aftermarket, we have identified and developed a number of innovative ideas.
To establish, from two or more corroborating
sources, residual Market Potential. This starts from a product group level and
works down to individual part numbers, creating a platform for prioritising
Competitor Benchmarking.
Identifying 2 key sets
of part numbers:
- Firstly, individual parts that will benefit from price
reductions where competition is intense.
- Secondly, those which are likely to profit more from
maintaining or even increasing prices (other constraints and considerations
permitting).
So that any commercial and promotional activities are not undermined
by lack of Dealer resources or motivation we can: identify which types of work
Dealers would most like to have more of coming into their Service Departments.
Harness ideas from a number of Dealers to boost productivity and available
capacity.
Analysis of Dealer Parts
and Service Departments' invoice data to uncover of customer segmentation and
profiling information on the end user markets for different types of product,
e.g.
- Accessory sales by Product/Department/Car
Age/Mileage.
- Market share estimates of replacement parts by
model.
- Probability of crashed cars needing each panel type,
light and bumper.
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