| |
Stratagem MarketChecker will help you find
solutions to problems, as well as to discover what "switches on" both your end
customers and also the businesses between you and the end customer (e.g.
Retailers, Dealers, Wholesalers, Agencies, Processors, Assemblers,
Manufacturers, Contractors etc.)
By using an appropriate combination of market
research techniques and lateral thinking we will help you to quantify unknown
variables and to obtain detailed customer insight into less straightforward
issues.
Our
impartial approach can reap dividends through the candid, confidential and
anonymous feedback obtained that is then categorized into meaningful
chunks.
 |
|
| Back to Top
Click on the Market
Intelligence link for more details (or take this link out?). Find the largest,
fastest-growing, most profitable markets and segments to win extra business and
achieve objectives.
|
| Back to Top
If your product or service is totally and obviously unique, you
won't need to read this section i.e. if your product positioning has already
made your offerings effectively unbeatable.
So, how important is each benefit of your
company's products and services to different types of customer? How well do
existing & prospective customers perceive your company to perform on each
benefit? How do others in the market compare? Establish what you can do to
leave the competition behind.
Stratagem MarketChecker uses a
creative, ad hoc approach to find target-hitting solutions through the channel.
|
|
 |
|
| Back to
Top
Unless you are
selling 100% directly to end customers, you will benefit greatly from the
feedback obtained through 3rd party business surveys.
There may be a specific
piece of information that you need. Or your requirements may be more
exploratory in nature, for instance:
· how solve a problem · ideas and
suggestions to increase business or create a new niche · how to raise
purchase frequency or value · what they thought of the latest promotion
· how could you improve? · obtaining co-operation for other
marketing or research initiatives · you name it we'll find the
solution.
Stratagem MarketChecker
uses a creative, ad-hoc approach to find target-hitting solutions through the
channel.
| Back to Top
Periodic business
surveys with the companies that supply or buy your products and services -
these could include end customers. The possible business monitoring topics to
cover are many and varied but may include:
- Prices
- Special offers
- Opinion category polls
- Competitor activities
- Stock levels
More open-ended feedback such as attitudes, and details
of opinions, ideas and suggestions can be included. These are categorised to
allow measurement as well as insights and verbatim feedback.
Regular
contact builds even greater trust and understanding. Business monitoring over
time is revealing. The consensus is generally right, so it pays to be in on the
ground floor at spotting opportunities and avoiding threats.
| Back to Top
Customers' needs
may be more than simply product or service-related. Whether your customers are
repeat or first timers, businesses or consumers, large or small, you will need
to know what triggers their purchase behaviour when they finally decide where
to spend their money.
Evaluate purchase behaviour that explains why others won orders for
which you quoted or reinforce your own successes.
By understanding
your customers' needs and purchase behaviour beyond product or service benefits
you gain market share.
 |
|
| Back to
Top
How many potential
customers know what your company does = awareness. Have they tried your
products or services = usage. If so, why and how often? If not, why not?
Measure how favourable their experience has been through attitude tracking. You
want to increase the number of people who buy from your company - do you agree
or disagree?
By
monitoring if awareness and attitudes are improving over time, you can take
appropriate actions from the findings to increase usage and sales.
|
| Back to Top
Ask your customers
what criteria are important measures. Use agreed criteria. Measure your
performance through periodic structured questionnaires:
- Keep everybody informed about customer satisfaction
projects and progress. This is good customer relations.
- All those bulletins are also a wonderful reason to send
out more order forms & special offers
- Use each individual item of progress to generate good
publicity, whether in local press, trade magazines or specialist interest
publications. These types of journal are always on the lookout for interesting
stories
| Back to
Top | |
|
|
